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C2: Competitive Clusters is a public-private partnership and a cluster-based economic initiative that highlights the region's economic challenges, articulates a new economic vision for Monterey County, and identifies opportunities in the County's key clusters.
C2 is a joint effort between the Monterey County Business Council and the County of Monterey that emphasizes collaboration with key members of the private sector to formulate strategies that support and enhance the competitiveness of Monterey County's main industry clusters in order to stimulate job creation and strategic infrastructure improvements, while achieving overall economic sustainability.
C2 is not just a study; it is the beginning of a new way of thinking about the economic future and how to realize its opportunities and has initiated a new, more collaborative economic development process in Monterey County.
C2 is, most importantly, an action-oriented initiative that is designed to address long-standing problems in the economy with concrete solutions.
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Monterey County Economic Report Now Available
If you would like a printed color copy of the Monterey County Economic Report / Competitive Clusters Status Report 2010-2011, please contact MCBC at info@mcbc.biz or 582-3234. You can also download a copy by clicking here.
Idea2Venutre™: Helping business ideas take shape
Idea2Venture™ is an eight-session, intensive, hands-on training program for entrepreneurs and start-up teams committed to launching a business, product or service in the Monterey Bay region. The program, sponsored by the Monterey County Business Council and the Institute for Innovation & Economic Development, runs from March 27 through June 26, 2012 at California State University Monterey Bay. Click here for more information.
Greywater and Rainwater Catchment Systems
The City of Monterey, the Monterey County Business Council, and the C2 Green Building Committee continues to convene the Working Group to establish installation guidelines for greywater and rainwater catchment systems in Monterey County. Click here for more information.
Career Readiness Certificate
The Monterey County Business Council is spearheading the creation of a Career Readiness Certificate to certify worker skills. The mismatch between the skills required for most jobs and the skills of the U.S. workforce is having a significant impact on productivity and revenue across all businesses and industries. Click here to watch a ACT Workforce Development Video that address ACT’s new vision for addressing our nation’s workforce needs. Click here for more information.
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This cluster is defined very broadly to include: crop production and services, livestock, food processing, agricultural machinery and equipment, as well as agricultural-related transportation and distribution.
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The Monterey Aquarium and other botanical and zoological attractions are among the County's star industries; industries in which the County is highly concentrated and which are forecast to give high growth in the next five years.
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| Education & Research Cluster |
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Monterey County enjoys a large concentration of post-secondary education and research institutions. Language schools, marine and oceanographic sciences offer unique programs that bring students, visitors, and other professionals into the region.
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| Building & Design Cluster |
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The Building & Design Cluster was initiated on March 31, 2005, with approximately 40 industry leaders and stakeholders, representing construction, architecture, engineering, transportation and other trades.
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| Wellness & Lifestyle Cluster |
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This cluster's broad objective is to bring together a cross-section of health-related businesses and institutions to develop synergy between this industry and the hospitality & tourism sector in order to create "lifestyle centers," which include spas, alternative medicine centers and cutting-edge health practitioners.
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| Creative & Technology Cluster |
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The purpose of the Creative & Technology Cluster is to bring more jobs and wealth to Monterey County by sharing ideas and resources to leverage existing and potential talent and expertise with a focus on film and video production, gaming and simulation, and interactive training and education.
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